【Blockchain in Korea】PANONY CEO Alyssa Tsai:Discuss the Blockchain Community's Value
【Blockchain in Korea】
28days ago

The full text is a total of 2513words, expected to read 6 minutes.

Editors note: Coinin is the Korean blockchain media headquartered in Seoul, South Korea, it relies on industry head resources and community advantages to form a huge influence on the media. It is known as an upgraded version of the blockchain field 36Kr.


Coinin recently launched the "Blockchain in Korea" series in South Korea, visiting the top blockchain practitioners in South Korea and promoting exchanges and cooperation between China and South Korea. In the new phase of "Blockchain in Korea", Coinin invited Alyssa Tsai who is the CEO&Founder of PANONY to talk about "Discuss the Blockchian Community's Value".


Guest introduction


The 42nd phase of the "Blockchain in Korea", Coinin invited

Alyssa Tsai, CEO&Founder of PANONY to talk about "Discuss the Blockchain Community's Value".

Alyssa Tsai:

Founder and CEO of PANONY

Founder and CEO of PANews




Allen: You are currently the CEO and Founder of PANONY. How did you connect with the blockchain industry? As a practitioner in the blockchain industry, what is your most memorable thing?

Alyssa Tsai:Good evening everyone, I am Founder and CEO of PANONY and PANews Alyssa and happy to share my personal experience with the Blockchain in Korea community today. I know that there are also a lot of masters and predecessors in the group, I hope to learn from each other, and hope that my sharing will be helpful!

I heard the blockchain from the VC friends at the very early stage of the blockchain. I really started to get involved in the blockchain in 2017 and started to make some personal investments. And explore the opportunities in the blockchain market with friends who have already worked in this field. We found that there was almost no professional service in the segment of the blockchain at the time, but the demand for specialized services was rising. I have served Apple, Huawei and LVMH and other world-renowned institutions. With the traditional consulting firms and media background, I decided to start a business with my friends and incorporate our professional knowledge to accelerate the development of the entire industry.

The most memorable thing for me is the chaos of 2017. Everything is crazy, and many people do things without rules and there are many fraud projects. Some people rise very fast and fall very fast. I feel that after a few ups and downs, everyone knows how to do things more steadily. It is a good change!


Allen: Please introduce the PANONY. What is the strategic layout of PANONY at home and abroad? How is the current status of PANONY?

Alyssa Tsai:As I mentioned earlier, I started to get involved in the blockchain in 2017. Later, Tong Tong Bee, a former financial journalist of China News Service and Jiemian, was invited as co-founder of PANONY and Seongmin Yoon, a consultant of Coinone, a well-known Korean exchange, was invited as the Korean marketing officer.

PANONY is one of Asia's most experienced cross-border blockchain consulting firms. We are deeply rooted in Korea, the United States and China, and are committed to providing the most up-to-date strategy in the local market with the core resources of the blockchain chain. The PANONY consultant team consists of the management and strategic talents of the world's top blockchain projects. Our consultant team has provided consulting to more than 100 blockchain startups worldwide. Its think tank media PANews is created by traditional media people and senior industry professionals to provide valuable information to entrepreneurs and innovators in the blockchain industry. Thanks to the efforts of our team in terms of progress!

Our consulting and media business serves Muzika, Mithril, TrustToken (TrueUSD), Bitmain, Huobi, Metadium and other world-renowned projects and institutions. The original content and reports of PANews have been repeatedly cited by head media such as Forbes, Caixin, CCN, and Cointelegraph. It also won the Tencent Data News Award twice, and it is very commendable as a media in the blockchain field!


Allen: How do you view the positioning and responsibility of blockchain media in the industry? How should the media be responsible?

Alyssa Tsai:Great question, the reporters themselves should be "Righteouness and write a good article", but in the field of blockchain, there are a lot of "medias" became the channels for the project to buy coins. The transfer of benefits with projects and institutions, and the publication of biased reports without investigation and research, not only dampened the credibility of the media, but also seriously misled investors' decisions. Blockchain media should also adhere to journalism professionalism and be a neutral industry media. Unlike most media serve general investors, PANews' readers are entrepreneurs and innovators in the blockchain and financial technology sectors. PANews is divided into several IPs, including PAData (data news), Pioneer (personal interview), PANews Weekly (PA weekly) and etc. Through the interviews with the founders of the excellent blockchain industry and the professional industry data analysis report, we provide valuable information and insights to promote the development of the entire industry.


Allen: How should blockchain media guarantee the output of high quality content? At present, there are tens of thousands of blockchain media at home and abroad. What are the characteristics of high quality media in your opinion?

Alyssa Tsai:Well, I think I had mentioned above, on the basis of maintaining the professionalism of the news media, we should adhere to the principle of neutrality, do detailed investigations, and treat our content with high standards. I mentioned the TongTong Bee, the co-founder of PANONY, as a financial reporter from the central media and commercial media, she is very familiar with the operating norms of traditional media. PANews' content team consists of a number of senior journalists with doctoral and master's degrees, and has always used traditional media standards to demand themselves.

I think that good media must have "value" and the meaning of existence. For example, media serving ordinary investors provide market analysis, is a necessary need, but it needs to be objective and fair, and should not induce transactions; for example, PANews provides insights and data-driven reports for founders and industry professionals; the media that started from the news, can provide 24*365 instant messages for industry practitioners.

Let me give you a example, we spent a few weeks in the past mining the public data, sorting out the top 20 traditional VCs based on capital size in China, analyzing what types of projects they have invested in the past few years, and whether there are any preferences. In order to provide direction for new initiatives/projects that will equity financing from traditional institutions in 2019. We received a lot of feedbacks from the founding team in this industry. They are very grateful to us for providing such valuable reports and information, and it provided for free! I think this also means we served everyone for free. Anyone who interested, please check the Chinese/English version.

Chinese Version: http://panews.io/index.php?page=content_news&id=1394

English Version: http://panews.io/index.php?page=content_news&id=1609&lang=en


Allen: The huge community of the blockchain industry is a major feature of the industry. What do you think is the value of the blockchain community? What role does the community play in the development of the blockchain industry? Could you share the PANONY+'s community operations strategy or experience?

Alyssa Tsai:Although there are many institutions and practitioners in the blockchain, the retail trader is definitely a force that cannot be ignored. We are actually operate the community very client-oriented for the project, because each project has different maturity, different stages, and different needs. I usually understand the needs of the project, they just would like to get a warm-up? Or is it to rush the number of fans? Is it hope that the organic way to do it or it is closer to the way through a large marketing campaign? Depending on the project, what I want to emphasize is that the community should be customized. The success of a project should not be taken as granted or can be replicated. This is one of the reasons why we have done a particularly good job.


Allen: The blockchain industry has entered a long bear market. Someone says that the bear market may be over and the bull market needs some trigger conditions. So what do you think of the current market situation? What impact will the current market bring to the industry?

Alyssa Tsai:Regardless of the market, I pay more attention to the value brought by the blockchain industry and its technology itself. And whether there is a problem-solving or blockchain-native project. Of course, positive market conditions can arouse attention and attract more people to participate, which is also a favorable factor to promote the development of the industry. In the long run, our team is positively optimistic about the market. I myself recently been received  inquiries about our services from many practitioners in the traditional financial sector. I believe that the entry of large institutions will be very fast.


Allen: PANONY's three headquarters are located in South Korea, China (Hong Kong) and the United States. What do you think is the difference between the blockchain investment in the United States and the Asian regions such as Korea and China? What are the current cooperation status between the United States and China? What impact does this kind of cross-border cooperation have on the development of the blockchain?

Alyssa Tsai:The first question about investment, I think the US funds are relatively strict and rigorous in doing due diligence and vetting. Because the US capital side is not familiar with the Asian market, and the United States itself has a lot of outstanding new innovations, it is relatively difficult for the projects from China and South Korea to obtain investment from US institutions. About the exchange of blockchain between China and the United States, we believe that there are a lot of token funds with a Chinese background in Silicon Valley aroused much attention.

There are also many public chains from China that are already became global public chains, such as Qtum, Ontology, and VeChain. And there are many Chinese projects that hope to enter the United States and vice versa. This kind of interaction brings a very positive cycle to the industry, everyone has more choices, learn more knowledge and ways and means of doing things. PANONY's consulting business is actually a good bridge between information and resources. In each region, PANONY has the most experienced experts in the blockchain field to assist clients in the whole case, from strategic consulting to content planning, to exchange and investor relationship maintenance, to public relations and marketing.


Allen: What is the latest activities and future plan of PANONY? In what ways does PANONY hope to cooperate with projects or institutions in China and South Korea?

Alyssa Tsai:We will have a lot of good news released in the near future. If we issued the currency, it should be increase several times! What can be said at the moment is that our PANONY consulting business performed well and PANews has become one of the most popular media in the industry. We hope to break through our achievements and continue to expand. If you have any good talent around you, welcome to recommend to us! We did not specifically say that the position we recruit, but more emphasis is placed on the accumulation of talents and the ability. Everyone in our team is carefully selected and experienced! If you are interested in joining us or recommending candidates, please feel free to contact me at alyssa@panony.com or hr@panony.com.

As for the cooperation between China and South Korea projects, we are very pleased that many of the world's top projects have chosen us as representatives or agents of the local market, and we hope to have more opportunities to work with more peers. If there is a project that hopes to make a better market entry in China or Korea, or to increase its influence, you can promote the development of the project through PANONY's consulting business or public relations service. We have rich experience and resources in both China and Korea, both in the traditional field and in the blockchain field. The content team is also made up of the best talent. We are definitely one of the best choices in both quality and quantity.


Allen: As a well-known person of the Taiwan blockchain, you may know a lot of outstanding practitioners in the blockchain industry. "Blockchain in Korea" interview program is launched by [Coinin], is dedicated to exploring high-quality blockchian projects and practitioners. Could you recommend three honored guests to our program?

Alyssa Tsai:I recommend our advisor Stella Kung, also the Head of PR & Marketing of Quantum Chain, she has extensive experience in China and Korea. Our client Ryan Rodenbaugh, Head of APACTrustToken (TrueUSD),  which is a US project between China and South Korea, certainly he has some interesting insights. I also recommend ByeongHoon Jung, the CEO of D.Street as one of the most well-known media in Korea, and I hope to hear his exclusive insights.


Q&A Session


Q1: Are there any differences of the business layout between the three PANONY headquarters in Korea, China (Hong Kong) and US?

Alyssa Tsai:PANONY has the business of consultancy in the three major headquarters/markets, while the PANews media started from China. Considering the demand for our content in the US market is also very strong, and there is already English version. I would say that there is a difference on the level of the strategy rather than layout level. Even for similar businesses, the specific lauching in each market is actually very different. Therefore, I think that the specific difference lies in strategy. It is necessary to conform to the culture of each place and the way of doing things. The projects and hot spots in each area are also different.


Q2: How do you consider about STO?

Alyssa Tsai:STO is just a set of patterns, a means to an end. PANONY has always had a particularly high screening criteria for our incubation/assisted projects, all of which have been done after the due diligence. More important than the model is the business plan of the project itself, its ability to execute, and whether it really has the ability to solve problems.

In terms of supervision, when Caixin International interviewed us about the STO of the central bank's Vice President Pan Gongsheng, we also responded: From the perspective of China's supervision, STO (Security Token Offering) as a securities token is regulated by the authorities as illegally issued securities.

Many blockchain practitioners in China have “fantasy” about STO, but STO may still bring “illegal” hats when the initial coin offering is deemed illegal and the equity crowdfunding bill has not been launched. In the future, practitioners also expect supervision to admit the initial coin offering and STO after the introduction of effective regulatory policies, but this road is still far away.

This article is reproduced only, does not constitute an investment opinion


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